Fortress Security

Brand Identity and Logo Design

The Brief

Fortress Security approached Bulldog Digital to refresh their logo and identity design.

The client required an identity to stand up against the larger, well known competiton and help to attract high end clients in the retail sector.

The Work

Bulldog Digital produced a new eyecatching and clever logo mark and complimentary typography, based on the company's existing colour scheme and typeface to keep a certain familiarity. The identity and logo design was implemented on all company stationery and documentation, vehicle livery across multiple vehicle models, coming soon.

We discovered that the Copperplate font was a major part of the existing identity, so we kept that part but tidied it up. We created the fort, shield and keyhole symbol enhance typography and give it the clever double take effect. The overall look and feel is upmarket and eye catching. 

The Result

Fortress Security receive acknowledgement of the new logotype and identity and the striking vehicles liveries are much more noticeable. The company now has the ability to gain effective exposure and differentiate themselves more easily from their competitors with coherent visibilty and messaging.