WHITEGATES

Brand Identity & Logo Design

The Brief

Create an exclusive, brand identity that will appeal to the high net worth individual who will insure high-valued homes, art and jewelry, luxury autos and yachts. Clearly communicate wealth, protection, trust and personal service.

The Work

The logo marque is subtle but incorporates iron gates (protection), diamonds (high value) and lapels with a tie in the negative space for personal service. The ‘W’ for Whitegates is present too, although very discreet.

The Result

High quality printing, fine papers and finishing all contribute to the luxury look and feel that is totally appropriate.