Late Night Shop

Brand Identity and Print Design for High Street Campaign

The Brief

The retail sector has been badly hit during the recent recession. A promotional campaign was required for high street retail outlets to increase footfall in local stores.

The Work

A powerful eyecatching and memorable logo identity was developed that could be rolled out onto paper bags, posters and merchandise including discount cards for the participating retailers.

The Result

The Late Night Shop concept helped generate increased awareness of the late night high street shopping event, customer footfall and revenue in the stores.

The concept is available for licensed use from Bulldog Digital, or why not talk to us about designing your new campaign.