ENLIGHTEN SMART POSTER

Website Design & Web Development, CMS

The Brief

Enlighten is a revolutionary Smart Poster System that delivers enhanced customer engagement through NFC (Near field communication) proximity marketing, which will change the way people interact with the brands and marketing messages that surround them. Design and build a content managed website to promote and provide an information resource for the Enlighten smart poster system in time for the launch event at the Saatchi Gallery, London.

The Work

The site was developed using the newly created branding, concise brand guidelines, contemporary visual style with professional photography. Full background atmospheric images enhance the website structure without affecting usability or access to content. Social media integration and widgets provide increased sharing opportunities and exposure.

The Result

Deilvered on time, on budget. The new Enlighten website is a fundamental cog in the overall marketing strategy and is set to grow with the business model. Engaging resource for prospective customers and the press Social media integration and AddThis sharing tools enables complete user tracking alongside Google Analytics Content is easily updated through the content management system (CMS) instantly. Positive response from the market on the website and the Enlighten smart poster product offerings