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- Targeted marketing
- Low start-up cost
- Measurable results
Email marketing, carefully managed, provides a highly effective communications tool for news and targeted promotional campaigns. Unlike many marketing activities, you can control and measure every aspect of your campaign right through to the ROI.
You will know who has opened your email and what links they clicked on. So, even if your contacts don’t immediately call to place an order, you will know who has some level of interest… a marketeer’s dream.
With web analytics tools, you can track visitors from an email shot to your website and then see the pages they visit. Given they are ‘tame’ contacts, you might expect them to show greater interest…
Gencon can provide all the tools to create and deliver measurable marketing campaigns, including email – Templates, campaign landing pages and more. We can also provide guidance on creating and measuring effective campaigns.
Your investment will be minimal, the returns can be impressive contact us to learn more.
