Client: Rawlings
The brief
Refine & productise an existing service, creating a recognisable brand to be used for a rolling campaign targeting a fuel company’s domestic customer’s base.
- Campaign definition
- Branding created
- Campaign collateral created
The work
We identified a service within the client’s portfolio that represented a significant opportunity.
A memorable brand identity was created for the service that was then implemented on promotional collateral & merchandise.
The results
With the identity and brand awareness now established, Rawlings will be able to run regular promotions to support loyalty and grow the customer base.
Identity
